We just love Dos Equis' 'Most Interesting Man in the World' ad campaign. Its so good in so many ways, but best of all is the elegance of the line "I don't always drink beer, but when I do, I prefer Don Equis." The most interesting man in the world wouldn't always drink beer, and he certainly wouldn't always drink the same brand of beer - how interesting would that be? The most interesting man in the world just . . . prefers Don Equis. You know, when he's not exploring caves with well-dressed people from all over the world or motorboating with beauty queens.
Also, I can report that this ad is a lot funnier when you're four or five beers into a night of playoff basketball on Paul Smecker's sofa.