In my travels as new england brewer/patriot, I need to acquire unpasteurized cider for fermenting. It is pretty hard to find. I found a lovely man named Phil who sold me cider. I needed 6 gallons but only had enough money for 3. his response was to hand me an envelope with those free return-address tickers on them and say "mail me the rest. I've only had one envelope not come back" I am convinced that life as a consultant has ruined me because rather than thinking "what a nice man," my first thought was "what a great business strategy." Not only did he upsell me the extra 3 gallons, and I of course paid him, I told everyone about it. I am even going to rep him on my website.
Money is a terrible lens through which to view behavior.
There is a lot of talk about large market and small market baseball teams, but many of the big market teams split their market with another team: Yanks/mets, Cubs/white sox, Dodgers/Angels. I would love to see a normalized statistic about regional GNP per team. Are the Red Sox actually the owners of the best market by this statistic? Or do media revenue not scale linearly with population?